05 Apr Tribes India Contest
(GS PAPER- 1, Social Empowerment
Source- India Today)
Context-
The TRIFED (Tribal Cooperative Marketing Development Federation Limited), Ministry of Tribal Affairs, and the Government of India have launched two competitions “Be the Brand Ambassador of Tribes India” and “Be a Friend of TRIBES INDIA” for the welfare of tribal people.
Objective-
The contests were launched mainly to promote tribal crafts, lifestyle, and culture. These contests will help in increasing the awareness about tribal heritage, crafts, and art among the general public. With more awareness, the citizens will contribute more towards tribal empowerment by purchasing more tribal products.
About the competition-
-
Be the Brand Ambassador of Tribes India
This contest invites stories featuring a tribal product across the country. The story should highlight the experience of the customer is using the tribal product.
-
Be a “Friend” of TRIBES INDIA
It is a quiz contest on Indian culture.
-Khyati Khare
No Comments