09 Oct An Organisation of the Students of Delhi University to promote Art work : A new hope for the artisans of India (GS Paper1 : Art and Culture )
Context :
The students of the Delhi University ( SRCC college ) offer a beacon of hope for Indian artisans through the establishment of a non profitable organisation Collecting Dreams Foundation (CDF). The main function of this organisation will be the promotion of traditional art works . It is a social initiative to conserve the environment, to promote artisans and many other social welfare works.
Collecting Dreams Foundation (CDF)
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IT is a non-profit foundation registered and licensed under section 8 of the Companies Act, 1956, Government of India,
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One of the important objectives of this organisation is to create social entrepreneurship models and empower underprivileged women.
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It is a student-based initiative (mainly from Delhi University’s college SRCC) committed to initiate development of rural India and the marginalised people .
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CDF-SRCC is a branch of the umbrella organisation- ‘Connecting Dreams Foundation’, It had been started its functioning from 2014 in the college and has been contributing in elevating numerous lives since its beginning
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There are 60 dedicated and enthusiastic individuals woring for this organisations and doing their best to uplift the status of the deprived rural people , mainly artisans
Project Rivaayat
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Project Rivaayat is one of the important projects of this organisation .
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The word Rivaayat is an Urdu word which means tradition or Parampara . This project is promoting one the oldest art of the India Terracotta Pottery. After globalisation The demand for homegrown arts and crafts has been continuously declining . Because of the technology and the demand of the market , handi craft of India , mainly rural India is tending towards its death
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There are thousands of artisans in India who are skilled in various crafts. The work of this organisation is really commendable
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Rivaayat is an initiative to revive the art of Terracotta pottery by creating the demand of the terracotta work , by creating direct market and by providing financial assistance to artisans, by organising many fairs related to handicraft , by eliminating the middlemen while connecting them with professional designers in order to modernise their existing designs.
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This organisation had collaboration with international market like US, UK, and UAE.
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It had established ecommerce platform for sell and purchase of such arts and collaborated with such e commerce platform like Amazon, Flipkart, Etsy, Gaatha,
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The products sold globally start at an affordable price of Rs 400. While the revenue received goes to the artisan, a small percent is also retained as operation cost.
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Along with terracotta pottery, the project has also launched a new venture featuring basket weaving with water hyacinth, an aquatic weed that harms the aquatic ecosystem. Facilitated by a local NGO in Uttarakhand, Rivaayat has employed around 15 women artisans from five villages around Uttarakhand and Uttar Pradesh for this venture.
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Quoting their mentor Giriraj Prasad, Mondal concludes, “Man is mortal, art forms are immortal,” which highlights full circle what Keats tried to achieve with his poem.
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Rivaayat’s project then becomes a beacon of hope for all artisans around India and helps revive our age-old heritage arts and crafts.
Plutus IAS Current Affairs Team Member
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